Good morning gorgeous people
Today we launch the website for SHE Business, it may not receive quite the same coverage as the federal budget however it's a momentous day for me and my team and I hope you can reserve some of your excitement over budget cuts, for us!
Today as SHE Business goes online I'll pause to reflect on our achievement, it's been quite a challenge and sometimes I find the next challenge tugs me away from an accomplishment without giving me that lovely moment of satisfaction. Do you also find yourself stepping over your achievements without an appropriate nod to the moment?
Reading Dynamic Magazine this morning I was surprised to find 40% of small businesses in Australia operate without a website. Having been off line for the past few months I have direct experience of feeling mute and ineffective, trying to promote business was like communicating with my mouth taped and hands tied behind my back, in other words inconceivably torturous.
Developing an online presence is not simple and I have absolute empathy for all those business owners who excuse themselves from the process on the basis that they're too busy and it's too overwhelming. I have a reasonable understanding of marketing and social media and yet this has been an excrutiating project over which I tripped many times and found myself overwhelmed by much of it.
For those who develop and deliver web services take heed of the opportunity to entice customers and increase the percentage of SME using this medium. Start by dropping the lingo, remind yourself of the challenges you faced when tackling something new (like driving a car) and make your mark by educating and informing your customers rather than keeping them in the dark.
Today SHE Business is no longer in the dark and our website goes LIVE.
Is it a complete website? Probably not.
Are there things I'd like to do differently? Perhaps.
Is this the first iteration? Most definitely.
Am I happy that we've launched? Absolutely.
If you have a few moments please click through to our site, look past its spartan dress and we're sure you'll find an innovative and unique community - SHEBusinessAustralia
There are plenty of opportunities to visit a SHE Working Lunch but I take this moment to make special mention of our launch in Balmain on May 26, 2011.
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